There are leading companies who have been using transactional emails for years now on their website so that they can communicate with their customers/ But what exactly are the transactional emails? Why should one use it? Well, one has to know the concept of these emails only to discover how technology has made things transparent, and improved deliverability.
When it comes to transactional email receiving – it is the consumers who get them from the brand or a website.
But first of all, one needs to know about the different types of emails.
Corporate emails
These are the old, and traditional emails that are always assigned to the users like company managements, employees, and administrations. They use these mails to communicate with the others staffs, and to the outside world.
Marketing emails
They are the one-way emails that are sent to the subscribers, and the customers as a company newsletter. The recipients of these emails are mostly stored in the database of the company, and they are sometimes bouncing as non-deliverable too. The database can also contain other demographics like the address, sex, age, purchase history, and name of the consumers. They also gave a flag that allows the company to send them emails. But if the consumer has unsubscribed, then the mail system can no longer send them emails.
Transactional emails
They are the emails that are automated from any action that are initiated by the user. This happens from ecommerce websites like when there is an online order, or a login alert, password recovery emails, and more. These are always related to the business transactions with the user.
The major benefit of transactional emails is that they enable the brand or the company to keep the customers informed about the transactions they have done in the business in real time. These emails can include confirmation emails of an order of a product or service, password reset mails, and others that can provide with some valuable information to the recipient. Here, the consumers hardly tag them as spams because these mails are important, and comes with the news of confirmation.
When the brand or the company delivers the transactional emails accurately, and quickly then it helps to build a trusty between the brand, and the customers as they provide them with better experience. Sending automated messaged also help to reduce the workload on customer service workers who otherwise had to manually report all these enquiries from the customers. These transactional emails can be sent from a different domain name from the main corporate domain mail.
Why use a different domain?
There are enough reasons why it is necessary to set up a different domain from which a company or a brand can send transactional emails.
- Protecting the company domain name is very important as it deals with the reputation. The main company domain name is one of the most important assets of the brand. Getting the domain name flagged as a spammer can also affect badly to the corporate digital footprint. Since transactional emails are important one can put that in their own domain, and provide a ‘fast lane’ to the inbox of the user.
- Transactional email providers that provide these high-availability email servers are separate from the corporate email providers. They require a separate domain name or can be used as a sub-domain so that the company can send transactional emails to their customers.
- One way to improve the reputation of the domain when using transactional emails is to make sure that they are sent to relevant people and they must contain important information. This is what the user should be expecting to get.
- In order to build trust of the domain, one can use some authentication methods that can help in protecting the domain from being used as a spam. It can also improve the domain reputations, and increase the chances that the emails will be delivered successfully to the recipients.
How to set up transactional email?
Some of the email providers offer very fast delivery when it comes to transactional emails. There are some companies that also sends free, and low-cost solutions. They offer an API key that allow one to integrate their solutions directly into the website. It can help one to avoid the login issues in most cases. Using experiences services who specialize in transactional email can ensure deliverability from the website to the customers.
There are some websites that often use “no reply” email addresses to indicate that the recipient must not expect a response if they even reply to those emails. Here, the email address that does not actually exist on the company email server as [email protected]. There are also some good reasons why a no-reply email should not be used. This is because, email is a conversational medium. Users who receive an email like order confirmation, can expect the ability to hit the reply button, and send response if they want to. Getting a no-reply email can frustrate them.
To ensure that the transactional email addresses are monitored for replies – a reply to setting can be very much configured that can send any replies to a monitored email address on the corporate network, rather than any non-monitored email addresses.
There are best transactional email services in India who can help the brands, and the companies to create an API from where they can run their transactional email settings. Because of rapid technology changes, server updates, website updates – there can also be some website forms that can stop working suddenly without sending any notification. So, it is necessary to conduct a manual test from time to time to see if there is any website update available. It is also a good idea to implement some alerting system that can monitor when the website fails to send any transactional email. Also, a backup copy of all the website form submissions should be saved in the database, just in case the email fails.
This is how the brand can hold their reputation and reliability quotient by using transactional emails.
